eCommerce influencers

22 Top eCommerce Influencers to Follow in 2021

The eCommerce community is a lively place! You don’t have to look far to find stories of people who started an online store, made thousands of dollars and now want to show you how it’s done.

Obviously a lot of these stories have to be taken with a pinch of salt, but that doesn’t mean you should ignore all the insight that’s out there. There are plenty of fantastic eCommerce influencers that regularly share nuggets of insight that can help you to improve your eCommerce marketing.

Below are 22 top eCommerce influencers you should follow on Twitter, Instagram and YouTube.

eCommerce influencers on Twitter

Steve Chou

There are many eCommerce influencers that boast of how they built a store that took off and enabled them to quit their day job. Some of these are questionable, but Steve is the real deal.

If you’re just starting out on your path to eCommerce domination, make sure you follow Steve and check out

Sarah Carroll

Sarah is a must follow for every online seller that is starting to sell internationally.

She’s the founder of Grow Global, an eCommerce strategy and training company; author of ‘Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age’ and speaks at eCommerce events all over the world. If you have global ambitions for your online store, make sure you’re following her!

Kunle Campbell

Kunle is a top eCommerce influencer with particular expertise in direct to consumer eCommerce businesses. He hosts the widely downloaded ‘2X eCommerce’ podcast and is the resident eCommerce expert at Facebook Local New Accelerator Workshops throughout the world. He’s definitely worth following!

Kunle Campbell

Felix Thea

Felix is another very popular eCommerce influencer that you should definitely add to your following list! He started the website and hosts the huge podcast Shopify Masters. If you’re looking to scale and get more sales for your online store (who isn’t?) then follow him on twitter and listen to an episode or two of his podcast. 

Armando Roggio

If you’re plugged into the eCommerce community then you’re probably already aware of Practical eCommerce. You may not be aware of their contributing editor Armando Roggio, however. With countless years of experience in the eCommerce industry, his insight is a valuable addition to your Twitter feed.


Yes, you’re reading this on the eDesk blog so we have to admit this is a slightly biased choice! The eDesk Twitter account is really worth following though. It features daily posts featuring brand new articles on all things eCommerce related as well as micro-content (big topics distilled into bitesize posts that are super easy to take in).

Neil Patel

Neil Patel is as close to a marketing guru as it can get: he’s a New York Times bestselling author and it’s more than likely that you’ve stumbled across some of his excellent guides on digital marketing. Head to his website’s blog to access a ton of resources on marketing, eCommerce, SEO, and more.

If you’re a third-party seller, make sure you’re following the Twitter account! With great coverage of all the latest news on Amazon, dropshipping, FBA, and more, is a valuable addition to your Twitter newsfeed.

Pat Flynn

Pat is a highly popular eCommerce influencer. An expert on online entrepreneurship, he’s the creator of Follow him on Twitter for advice on eCommerce and access to podcasts and marketing tips.

Shabbir Nooruddin

Shabir is the founder of Bootstrapping Ecommerce and has been selling stuff online since eBay was in its infancy. Follow him on Twitter as he shares everything he knows about dropshipping, eCommerce, wholesaling, and more.

Tracey Wallace

Previously the Editor-in-Chief at BigCommerce, Tracey Wallace is now back in the eCommerce game as Head of Marketing at Eterneva. She regularly shares top tips and best practices for eCommerce marketers and is well worth following.

eCommerce Influencers on Instagram

Chris Do

If you’re looking to start selling on Instagram, or would like to give your existing presence there a shot in the arm, be sure to follow @Thechrisdo. You’ll learn how to grow an audience, deliver value, and create community.

Digital Marketer

Digital Marketer is an insightful Instagram account focused on providing no-nonsense advice on digital marketing and eCommerce. Follow for new ideas to improve your online presence, get more sales and improve your eCommerce marketing.

Elise | Money Mindset Queen

If you’re interested in how to use Instagram for eCommerce, Elise (aka the Money Mindset Queen) is your woman. Focused both on TikTok and Instagram, you’ll also find information about how to make money selling ebooks.

Justin Cener

Justin is one of the world’s top eCommerce influencers and he regularly posts great content on a variety of channels, including Instagram. He’s great for online sellers who are just getting started but his insights into Facebook ads are helpful for well established businesses too.

Gretta Van Riel

Gretta used social media to great effect when building Skinny Me Tea into one of the world’s leading detox tea brands. Make sure you follow her on Instagram and watch out for her pearls of eCommerce wisdom!


Alaa Hassan

No list of eCommerce influencers would be complete without Alaa Hassan. Alaa is currently Vice President at Le Site, a digital commerce agency, and he’s been a very active member of the eCommerce community for decades. You’ll find him on the speaking line up of eCommerce events all over the world, but if you want a constant stream of his valuable insight, try following him on Instagram.

eCommerce Influencers on YouTube

Wholesale Ted

Wholesale Ted shares some great content on YouTube and is really worth checking out. From product sourcing tips, to Amazon case studies or advice to increase your eBay sales, Wholesale Ted has it covered. They create at least one new video every month, so make sure you subscribe to their channel.

Sebastian Ghiorghiu

At only 21 years old, Sebastian has made a name for himself in dropshipping and digital marketing. He shares useful tips and how-to guides, but his channel really comes into its own for topical content.

Yousef Khalidi

Yousef makes great product review videos and films in both English and Arabic. His channel is filled with valuable tips for dropshippers and insight on Facebook ads for eCommerce. If you’re just getting started, his channel is a must-follow. 

Yousef Khalidi

Tatiana James

Tatiana “lives the laptop lifestyle” as an online seller. She claims to be making $222k/month through her online businesses, so it’s worth checking out her tips, success stories and behind-the-scenes videos.

Dan Vas

Dan Vas is an eCommerce entrepreneur, YouTuber, and influencer who shares tips on building a successful online business. His 2 hour Shopify Tutorial for Beginners has over 2.4 million views and provides a helpful starting point if you’re looking to start dropshipping on Shopify.

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