10 Ways to Get Online Reviews for Your Business
Get online reviews

10 Ways to Get Online Reviews for Your Business

Online reviews have never been more prevalent than they are today. Just take one look at the popularity of review websites such as TripAdvisor, Amazon and Which?, and you’ll see that their influence is immense. There’s no denying that online reviews are an important part of the modern customer journey. Naturally, every business wants good …

10 Tips for Creating the Best Customer Experience Strategy
Customer experience strategy

10 Tips for Creating the Best Customer Experience Strategy

Customer experience is one of the most important factors in the success of a business. This is because offering a good customer experience leads to increased customer loyalty, redacted churn, and an increase in profits. In fact, research has shown that 86% of customers are willing to pay more for a better experience. That’s why …

Customer Service Chatbots: The Future of Customer Service?
Customer service chatbots

Customer Service Chatbots: The Future of Customer Service?

In customer service, nothing beats a personal connection. That said, there are some customer service tasks that can now be automated using new artificial intelligence technologies, in the form of chatbots. In fact, if you’ve ever used chat-based customer service, it’s likely it was with a chatbot – a software application that allows your customers …

Omnichannel vs Multichannel Marketing: What is The Difference?
Omnichannel vs Multichannel Marketing

Omnichannel vs Multichannel Marketing: What is The Difference?

The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via eCommerce stores and Facebook, using a desktop computer, …

Last Week At Internet Retailing Expo’s Engage Summit

Last Week At Internet Retailing Expo’s Engage Summit

With a focus on the future and a nod to the past, last week’s IRX Engage Summit was a gift for multichannel sellers. The live agenda sessions were a great watch and they’re now available on-demand. To give you a taste of what you might have missed, here are the highlights from our session: Accelerated …

The Art of Customer Appreciation and How it Can Help You Grow
Customer Appreciation

The Art of Customer Appreciation and How it Can Help You Grow

“The customer is always right” is an old customer service adage we’ve all heard countless times. It can come across as a bit of a cliché, but it means a lot more than just observing basic customer service principles. It reminds us that customers are the lifeblood of every business; that is, without customers, you …

11 Customer Experience Metrics You Should Be Tracking in 2021
Customer experience metrics

11 Customer Experience Metrics You Should Be Tracking in 2021

If you’re a customer support professional, your number one priority is providing an excellent customer experience. But even if you think you’re winning at customer experience, it’s essential to put some formalised key performance indicators in place (KPIs) so that your evidence isn’t just anecdotal. Using the right customer experience metrics will provide the insight …

20 Ways to Boost Your eCommerce Conversion Rates in 2021
eCommerce conversion rates

20 Ways to Boost Your eCommerce Conversion Rates in 2021

If you’re running a digital business, the chances are you’ve thought about, or at the very least have heard about, conversion rates. Conversion rates are one of the key performance indicators (KPIs) used to determine how well an eCommerce business is performing. More specifically, conversion rates are an important metric because they provide insights into …

IRX Engage Summit 2021: Join Us to Supercharge Your eCommerce Sales

IRX Engage Summit 2021: Join Us to Supercharge Your eCommerce Sales

IRX Engage Summit (5-9th July 2021) will bring the most relevant, current and valuable insight into the technologies to help your online brand grow. Have you registered for this free-to-attend event yet? Packed with live and on-demand panel discussions and practical workshops, the digital event has something for everyone. With big-name speakers from our partner …

6 Customer Service Email Templates That’ll Save You Hours (2021)
Customer service email templates

6 Customer Service Email Templates That’ll Save You Hours (2021)

Email has made our lives so much easier in immeasurable ways, yet it can still be tricky getting it right, as tone and intent can’t always be conveyed accurately in writing. People might misconstrue a short message as being curt or brusque, for example, when really all you’re doing is trying to save them time …

Zendesk vs Freshdesk: How to Choose? (2021 Guide)
Zendesk vs Freshdesk

Zendesk vs Freshdesk: How to Choose? (2021 Guide)

When it comes to customer service platforms, Zendesk and Freshdesk are some of the most well-known helpdesk solutions on the market. Both have credible reputations for a good reason – their solutions are powerful and offer many benefits for businesses looking to seamlessly run their customer service operation. Both platforms offer a comprehensive suite of …

Customer Service Strategy: How to Guarantee Happy Customers in 7 Steps
Customer service strategy

Customer Service Strategy: How to Guarantee Happy Customers in 7 Steps

Naturally, every business wants its customers to leave each interaction feeling happy and fulfilled. The benefits of having happy customers go beyond the moment! They’re wide-reaching and long-lasting. And they can even help your business grow. The better your customers’ experience, the more likely they are to return for more and become loyal customers. This …