It seems clear-cut that customer appreciation would be an essential practice in every business. It should form part of your overall customer service strategy.
However, a striking 60 percent of companies fail to express enough gratitude for those who keep their enterprise running—the customers!
Although every aspect of a business leaves an impression—website, social media platforms, salespeople—it’s the support team that acts as front-of-house for the most part. In fact, they will be the go-to source if the customer has any questions.
The question is really, “Is your customer support team going above and beyond for your customers?” Here are a couple of tactics that will help you hold onto your shoppers.
One of the most invaluable tips that can be given for any customer appreciation strategy is to listen. This gives you time to absorb all the information you’re getting and shows that you’re ready to fix any issue they may have.
Firstly, listen closely to their problem, digest it and understand it from their perspective. Be sure to gauge the customer’s mood and reciprocate appropriately. Although many customer support representatives have set responses to certain problems, try proving to them that you’re adaptable for what is best for them and not just following a script.
Once you have a full understanding of any issues they’re experiencing, it will give you the power to personalize the service toward them. It will make your customers feel special.
Ask shoppers what customer appreciation means to them
As a general rule, when someone is asked their opinion, they feel more entitled and, more importantly, that their opinion matters. The same goes for your customers. Whether it’s on a call, email or even across social media platforms, make the effort to stop and ask them how they’re getting on with the product or service.
A straightforward way of achieving this is asking your customers for feedback after they have experienced it. Believe it or not, only 50 percent of U.S.companies use customer feedback as a way to make strategic business decisions.
For customer service reps, it’s the most actionable way to find out how you can improve the experience for your customers. In fact, the more the reviews you receive, the more data you have to work with to fix your service and, thus, your customers will be more likely to use your products or services again.
Remind your customer that you know they’re there by checking in regularly. By reaching out to them first you’ll demonstrate your efficiency as a company representative. In addition to this, with the increase of mobile technology, 75 percent of customers expect a consistent service, no matter what means they use to try to contact the business.
This tactic is especially important with any big holiday season. Make sure you recognize any new customers that have purchased your product or service around those times and check in that they’re happy with everything.
This will just remind them to shop with you again. For more information on how to retain seasonal shoppers, check out the slides from our webinar.
The power of knowledge is a strong force when it comes to customer appreciation. It’s not only reassuring for the customer, but also shows you’re a reliable source to work with.
We all know how confident we feel with an experienced, knowledgeable company, so don’t be afraid to flaunt your product awareness and really show your customer what you know. Once you receive a query, make sure you assign the right person so that the customer is receiving the best possible response.
Under-promise and over-deliver!
Finally, in any situation with a customer, be conscious of setting lower expectations for what’s going to be achieved. With the bar set very low, it’s easier to over-achieve and produce a happier customer. Remember, there is no need to provide false hope just for an instant sale. This leads to a dissatisfied customer in the long-term.
Rather, by over-delivering, the perceived value of the service is better and you’re more likely to retain these customers by developing strengthened relationships with them.
Why does customer appreciation matter?
Customers are the sole reason why your business can keep running in the first place, so give them the appreciation they love and deserve. Use these tactics to up your customer support game, and you will no doubt improve customer appreciation along the way.
As Jeff Bezos, Founder of Amazon, once said:
And he is right. Showing proper customer appreciation through good service will only lead to happier, loyal shoppers.
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