eDesk appoints former J2 Global marketer Fiona O’Connor as new Vice President of Global Marketing.
eDesk, the leader in eCommerce-focused customer service software, has appointed global SaaS marketing expert Fiona O’Connor as it expands its worldwide footprint.
Heading up eDesk’s marketing, the former J2 Global senior marketer is responsible for leading all the company’s marketing strategic programs including brand, go-to-market implementation, partners, demand generation and insight for growth acceleration.
Prior to Fiona’s role at J2 Global as Global Head of Marketing – Voice Products, she led marketing teams in SaaS, audio software and ICT organisations through roles at Vodafone in Ireland, Germany and the UK, Digicel in the Caribbean and South Pacific and DTS including Ireland and the US.
O’Connor will be instrumental in leading eDesk’s growth in both new and existing markets as they continue to grow and support the global surge in eCommerce. eDesk is the only customer service software provider that focuses purely on eCommerce, with over 70 global native integrations with every major marketplace, social network, email and web platform.
Fiona O’Connor, Vice President of Global Marketing, eDesk commented: “Over the last 18 months we’ve seen incredible growth of online shopping with both expansion of many traditional brick and mortar sellers into online sales for the first time and lockdowns driving shoppers online. This accelerated growth has highlighted just how important the end-to-end purchase experience is to the seller’s bottom line. Customers expect fast responses to queries and issues and, if retailers fail to deliver on these expectations, they potentially lose not just that customer but their extended network through bad reviews. Succeed and they buy again, get a good review and others will too. eDesk’s products help sellers optimise their customer support, freeing them to focus on growing their business, and I shall relish the opportunity to realise our full potential worldwide.”
Alex Payne, CEO, eDesk said: “eDesk is on a mission to unlock the potential of eCommerce and enable online retailers to consistently provide five-star customer support. Directly and indirectly, we can be a part of every online purchase decision that will help online retailers delight customers and grow sales. Fiona brings a broad and deep understanding of marketing and I am sure will successfully raise our profile to reach and engage new customers and continue to support existing ones. I am delighted to welcome her as eDesk continues to grow globally.”