eBay star ratings: what they mean and how to get them!

You might have noticed the colorful stars which pop up on product pages across eBay. These are eBay star ratings and they appear in your ‘Seller Information’.

If you’ve just joined eBay, it may seem like your account is the only one without a star. But don’t worry, we’re here to explain how you can get an eBay star rating of your own.

eBay stars: An introduction

Sometimes they’re yellow, sometimes they’re red and sometimes they even have little speed lines for added effect. These eBay stars always appear to the right of a seller’s account name, just above their positive feedback percentage.

The red rectangle in the image above shows the eBay Star for this particular seller.

Each star has a number beside it and if you hover over it, you’ll be told that this number represents the seller’s feedback score.

If you’re unfamiliar with eBay’s rating system, you might think 90 is a high score. It’s out of 100, right? Wrong. You’ll see eBay star ratings of 2,998 and 759,000 and even higher!

Though their meaning might not be immediately evident, these stars are eBay’s way of telling shoppers about each seller’s reputation.

Many people who frequently browse eBay understand what the different colored stars and numbers mean, so they are important if you want to prove your eBay customer service credentials!

eBay star rating
The eBay star rating is awarded to sellers based on their performance.

The eBay star rating system explained

An eBay star rating and feedback score indicate both a seller’s experience and their level of customer service. It represents how high your sales are and how much positive feedback you have received.

Every time a seller earns feedback, they can gain or lose points.

  • You earn one point for each positive rating
  • You lose one point for every negative rating
  • A neutral rating isn’t worth any points

The feedback score usually shows how many points a seller has received based on this system.

Formula: Positive ratings – negative ratings = Feedback score

The eBay star rating chart

If you’re a seller, you may be wondering how to get a star of your own.

Well, the color of each eBay star rating is designed to correlate with the feedback score of a seller. As you’ll see in the eBay star list below, once you start receiving customer feedback, you’ll need 10 points to be awarded your first star.

The first star is yellow. Then the highest rating is represented with a silver shooting star, which is only available to expert sellers with a minimum of one million points.

If you’re curious about your current feedback score, you can see where you’re at by looking at the top of your seller feedback profile. If you have a star, it will appear here too.

Below, you’ll see the eBay star list. It shows every color star and the points a seller needs to achieve this star.

  • Yellow star = 10 points
  • Blue star = 50 points
  • Turquoise star = 100 points
  • Purple star = 500 points
  • Red star = 1,000 points
  • Green star = 5,000 points

When a seller receives 10,000 points, their star turns to yellow once again. But this time it will have speed lines sticking out, which means they have reached shooting star status.

  • Yellow shooting star = 10,000 points
  • Turquoise shooting star = 25,000 points
  • Purple shooting star = 50,000 points
  • Red shooting star = 100,000 points
  • Green shooting star = 500,000 points
  • Silver shooting star = 1,000,000 points
eBay Silver Shooting Star
The top eBay star rating is a silver shooting star, which you’re awarded if you reach a feedback score of 1,000,000.

So how important is your eBay star rating?

Although not everyone is privy to what eBay feedback stars mean, it is still a good idea to get your score as high as possible.

eBay feedback stars and your sales

Those who do understand the eBay star rating will be impressed with a shooting star. But people who are unaware of the system can still click on your star and be brought to a breakdown of recent ratings. So feedback on eBay is essential to instilling trust in potential customers.

Small volume sellers may wonder how they can compete with big brands here. But eBay feedback stars and scores aren’t the be-all and end-all. Most customers also look at the positive feedback percentage. If you have 100% here, your feedback score mightn’t influence buyers.

eBay Feedback Score
Small sellers should keep focusing on maintaining high customer service and the eBay stars will come!

Smaller sellers can be competitive by offering a great service. So, for example, eBay users looking for a pair of sneakers might come across two sellers:

  • peach_sport_uk, which has 100% positive feedback and a feedback score of 115,605
  • adidas_official, which has 97.1% positive feedback and a feedback score of 226,725

While both metrics are impressive, some users may be inclined to go with Peach Sport which has only received one negative rating in the past year. Other buyers will be impressed with Adidas’ feedback score.

eBay feedback stars and your rankings

When pulling together listings for its results page, eBay’s search algorithm pushes some sellers to the top and others into obscurity. The precise formula for success isn’t clear, but we know that eBay rewards sellers for good performance. So your feedback score will influence your rankings.

Getting eBay Stars shows you’re committed to great customer service and as well as helping your products’ visibility.

How to get stars on eBay

Now that you know how a healthy eBay star rating can help your eCommerce business, let’s take a look at how you can get one. As it’s based entirely on your feedback score, you need to take steps to ensure you receive positive ratings.

1. Make sure your product listings are accurate

A badly written description – or even an outright inaccurate one – will attract negative feedback. If customers don’t get what they’re expecting, they won’t be happy. They may be inclined to warn other shoppers too. Optimize your eBay listings by including as much detail about your products as possible. Feature model numbers, measurements and other precise specifications.

2. Use great images

A picture is worth a thousand words. So once you’ve finished your detailed description, add some high quality photos to your listings. Check out eBay’s photo tips for guidance.

3. Provide top-class customer service

Great customer service is about speedy responses and a polite attitude. Even when you’re dealing with unhappy customers, great service can prevent negative reviews. In fact, eBay encourages customers to contact sellers before giving them a bad rating, so consider this an opportunity to turn a bad experience into a good one.

eDesk customer service

4. Respond to negative feedback

eBay also allows users to update its feedback. So if you receive a negative rating, you should respond. You may be able to make the situation better. If not, an apology and clear explanation will comfort potential customers that come across this rating. You need to handle negative reviews, not ignore them.

5. Personalize your customer messages

The best customer support tools for eCommerce offer personalization options, so give your customers an intimate experience and speak to them on their level.

6. Proactively request feedback

The chances are most of your eBay customers are having a great experience, but aren’t providing feedback. So how do you increase eBay feedback and ratings? Just ask. There are handy tools to automate this process, so there’s no excuse not to.

Request feedback
Requesting feedback from your customers can help you to build your points and win more eBay star ratings.

ebay silver shooting star sellers

The world’s top eBay accounts feature many silver shooting star sellers. With a feedback score of over six million, 2020’s top seller World of Books has one. If you look at its stats for the past 12 months alone, the seller has received an astounding 1,685,169 positive ratings.

For many sellers, this is out of reach. But they should shoot for the stars regardless. The more feedback your account receives, the more visibility and customers you’ll gain.

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