6 tips to improve the efficiency of your e-commerce business

by

Lyndsay McGregor | 

4 minutes reading time | Oct 25, 2018 11:59:00 AM

E-commerce is the fastest-growing retail channel globally through 2022, according to Euromonitor. Want a bigger piece of that pie?

 

When it comes increasing your sales, a visually appealing and responsive website is key—but so, too, is how you manage your back-office operations. After all, that directly impacts what you can deliver to your customers.

 

We compiled a few companies from our partner directory that can improve your e-commerce efficiency, so you can focus on customer satisfaction.

 

If you're just getting started in e-commerce, or even still at the planning stage, we recommend checking out this fantastic resource from Foundr.com. It's got a huge amount of information to help you get your online business started.

Automate order fulfillment

Research group L2 recently discovered that a quarter of consumers would abandon an online purchase if same-day shipping wasn’t an option, which indicates a growing desire for faster delivery times.

 

Want to provide expedited shipping and avoid cart abandonment? You need a fast and efficient order fulfillment process in place.

 

Brightpearl
Brightpearl, a cloud-based omnichannel management system, puts all your orders, inventory and fulfillment in one place so you can streamline back-office operations. With complete inventory management and real-time updates across your sales channels, you can process more orders, pick, pack and ship faster, avoid errors and save time.

 

Veeqo
Veeqo is an all-in-one solution that helps online sellers manage inventory and orders across all their channels in real time. Not only does this prevent lost sales due to stock-outs, it also stops you from overselling stock you don’t have.

 

 

Maximize your marketing efforts

Think email marketing is dead? Think again. According to an Emarsys survey of U.S. retailers, 81 percent of respondents revealed they depend on email for customer acquisition, while 80 percent said they rely on it for retention.

 

Remember, no matter how good your products are, they won’t sell if people don’t know they exist. Here’s how to spread the word.

 

CPC Strategy
CPC Strategy specializes in driving growth through technology-enabled campaign management on Google, Amazon, Facebook and more by matching inventory with consumer intent. Think Amazon PPC, listing optimization, paid search, AdWords text ads and other proven product advertising channels.

 

Dotmailer
Dotmailer enables e-commerce businesses to use transactional and behavioral data to design, test and send automated email campaigns. Unlike one-off emails, a targeted automation can take repetitive tasks off your plate and welcome new registrants, win back lapsed customers and reach out to cart-abandoners.

Enlist a payments provider for money transfers

A recent Forrester report estimates that cross-border shopping will make up 20 percent of e-commerce in 2022, with sales reaching $627 billion. That’s great news for marketplace sellers: Forrester said Amazon and eBay are the most popular destinations for cross-border shopping.

 

Whether you’re already selling internationally or thinking of dipping into a new market for the first time, a cross-border payments provider will help you make the most of international sales.

 

World First
World First helps online sellers trading on e-commerce marketplaces to save money when converting payments back into their own currency or paying overseas suppliers. Once you open an account, you can use it to receive funds from the sale of your goods on international marketplaces such as Amazon, eBay, PriceMinister and Cdiscount, to name just four, and choose when to bring your money home.

 

Payoneer

Payoneer empowers online sellers to receive payments from e-commerce marketplaces including Amazon, Rakuten and Tophatter in one consolidated account. The cross-border payment platform allows you to pay and get paid globally as easily as you do locally, giving you access to your funds whenever and however you choose.

That's where we come in

These are just a few ways to improve the efficiency of your e-commerce business and, in turn, boost your sales.

 

Once you automate your back-office processes, you can provide better e-commerce customer service—and eDesk can help you with that.

 

Our help desk is purpose-built for online sellers, with live connections to 60-plus e-commerce channels (including Amazon, eBay, Walmart and more) to make customer support a breeze. We pull customer queries and order data from all your sales channels and put them in one place so you can resolve issues quickly and get back to selling.

 


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