The important dates remaining for your e-commerce business in 2018

by

Lyndsay McGregor

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2 minutes reading time | Oct 25, 2018 10:01:59 AM

It's not too late to turn 2018 around, if it hasn't been all that profitable so far.

 

These are the important dates still to come, along some advice on how you can make the most of them.

 

If you’re using eDesk, which tracks key metrics such as ticket volume, response times and query types, you have easy access to reliable data that will help you make smarter business decisions in 2018.

Oct. 31: Halloween

The average American planned to spend $169.81 on Halloween in 2017, shelling out for costumes, candy and decorations. People who celebrate the holiday tend to start their costume searches online, with more than one-third doing so in September or earlier.

Nov.22-26: Thanksgiving/Black Friday/Cyber Monday

More than 174 million Americans shopped in stores and online from Thanksgiving through Cyber Monday this year, according to the NRF. One-third of those consumers shopped only online. Not surprisingly, Cyber Monday and Black Friday were the two most popular days for online shopping.

 

 

Learn about our special Black Friday offer for the month of November!

Dec. 25: Christmas Day

Despite the deep discounts on offer over Thanksgiving weekend, NRF found that only 12 percent of people had finished their holiday shopping by Dec. 12, with 53 percent planning to shop on the last Saturday before Christmas, Dec. 23.

 

Notably, more than half of those last-minute shoppers planned to purchase their gifts online.

 


 

Get ready for the holiday season with eDesk. Start your free trial today.

 

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Further reading:

Why your Black Friday customers don't come back! (And how to change that!)

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