Amazon statistics

Amazon Has 1,029,528 New Sellers This Year (Plus Other Stats)

Amazon is the largest online retailer in the world generating $280.5 billion in revenue in 2019. In 2018, the ecommerce company’s net revenue was $232.9 billion, up from $177.9 billion in 2017. Around 50% of all sales on Amazon marketplaces come from third-party sellers.

Statistic: Net sales revenue of Amazon from 2004 to 2017 (in billion U.S. dollars) | Statista

Since January 1 2017, 3.3 million new sellers have joined Amazon marketplaces worldwide — that’s the equivalent of 3,718 new sellers every day! The US, UK and India make up more than half of all new sellers. A breakdown of new sellers shows over a million joined the US marketplace, followed by India with 400,000 new sellers and the UK with around 300,000 new sellers.

After launching in Singapore, Amazon now operates 16 marketplaces worldwide — US, Canada, UK, Germany, France, Italy, Spain, India, Japan, Australia, China, Brazil, Mexico, Turkey, UAE, and Singapore.

The majority of the biggest sellers joined Amazon years ago and despite increasing competition and the rapid adoption of private label are still at the top.

Let’s take a look at some interesting Amazon statistics provided by our friends at Marketplace Pulse.

Amazon marketplace stats

  • Amazon currently has 12 marketplaces: USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. Amazon Australia and Singapore are launching soon.
  • Amazon marketplace sellers, product sales totalled $118.57 billion, up 25.2% from $94.67 billion in 2016.
  • There are over 5 million marketplace sellers across all Amazon marketplaces.
  • 1,761,784 sellers have products listed for sale.
  • A growing number of sellers on Amazon marketplace are based in China or Hong Kong.
  • China’s share of the Amazon marketplace is around 25%.
  • 66% of the top 10,000 sellers use FBA (how FBA works)
  • Fulfilment by Amazon shipped billions of items worldwide.
  • Amazon Lending surpassed $3 billion lent to small businesses on Amazon since the program started in 2011.
  • There are over 100 million Prime members who spend over $126 billion per year/

Amazon US stats

  • More than 300,000 third-party sellers started selling on Amazon in 2017.
  • More than 140,000 third-party sellers surpassed $100,000 in annual sales.
  • Amazon Handmade expanded, offering customers more than one million handcrafted items across all 50 US states and more than 60 countries.
  • During the Holiday Season, customers ordered more than 1 billion items from third-party sellers on Amazon, with more than 140 million items ordered between Thanksgiving and Cyber Monday.
  • 28% of US consumers used Amazon to research their most recent product.

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New Amazon sellers

  • 1,029,528 new sellers have joined Amazon this year.
  • That’s the equivalent of 2,975 new sellers every day.
  • So far this year, 400,703 new sellers have joined
  • 112,623 new sellers have joined
  • 80,046 new sellers have joined

Amazon bestsellers

  • 18% of the top sellers on have their main category as Electronics.
  • 15% of the top sellers are Clothing, Shoes & Jewellery.
  • 13% of the top sellers are Home & Kitchen.
  • 11%of the top sellers are Health & Household.

Amazon seller feedback

  • So far, this year, a mammoth 113,098,076 seller feedback reviews have been left on Amazon.
  • Of these, around 4% of the seller feedback left was negative.
  • An average of 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces.
  • An average of 3,967,394 seller feedback reviews each month on
  • An average of 1,977,043 seller feedback reviews each month on
  • An average of 1,260,433 seller feedback reviews on
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