Amazon product reviews are an important part of a product’s success on the marketplace. According to a G2 study, 92% of us are more likely to buy a product after reading a positive review. But what are the best ways of getting more Amazon product reviews in 2021? This post will detail some of the best methods to help you secure those precious reviews.
1. Product Inserts
I recently bought a power bank, and along with the instruction manual, there was a little card. On it, it briefly outlined the 24-month warranty, told me who to contact for support, and subtly asked me for a review. It’s surprising how many merchants don’t include a product insert, as they’re quite effective.
Just make sure you follow Amazon’s Terms of Service when asking for a review.
2. Point Out What’s In It For Them
There are a couple of different ways of asking for a review. One is to tell the buyer, “Hey, your feedback will get me more sales”, while another is to say, “Your feedback can help other buyers make the best decision, as well as help me improve so I can keep offering amazing products”.
Which one do you think will go over better with the buyer?
3. Get the Timing Right
If you’re sending a product review request before the buyer’s even received their item, they’ll wonder why you’re being so hasty and pushy.
Give them a few days after they’ve received their purchase to use the product, then send an email asking for a review, then another one around the 10-14 day mark if you still haven’t gotten feedback.
But you know what’s an even easier way of doing this? Get feedback software for Amazon sellers to take care of the timing for you.
4. Go For Quantity to Get Quality
It tends to be that the more products a merchant has sold, the higher their chances of having more reviews. To cast a bigger net, offer up promotions, discounts and other specials to bring in more sales and increase the odds of more people leaving feedback.
5. Ask Seller Feedback Reviewers for Product Reviews
If a buyer has already left you seller feedback, they’ve shown they’re the type of person who’s willing to write a review. Message them to ask if they wouldn’t mind leaving a review for the product as well, using the techniques in #2 and #3.
6. Go Social
Platforms like Instagram, Facebook and Twitter can be untapped goldmines for getting reviews. You can run a campaign on one of those social media sites, asking people to leave feedback on their purchases. Just be careful of how you word things on certain sites.
For example, Redditors are very sensitive to companies appearing to shill their products, so do your research first to learn the etiquette of different social media sites.
7. Get Back in Touch With Buyers You’ve Provided Customer Support To
Some of the most memorable buying experiences I’ve had on Amazon are when the seller is very obviously actively engaged in their product listing. They’ll have responded to every question asked, and in a quick timeline. For those sellers, I make the extra effort to be speedy with my review for them.
Know that the more you help buyers with support, the warmer they tend to feel to you and the more amenable they tend to be when you ask them if they wouldn’t mind leaving a review.
Need some help? Check out this free Amazon Product Review request template.
8. Target Repeat Customers
One neat way you can do this is by launching new products to loyal customers, like the ones who are on your email list. They’re more engaged than the customers who prefer to stay in the background, so offer them an exclusive peek at new products. Not only is it a way of saying thanks for their loyalty, but it can also inspire them to provide the first reviews of a new item.
9. Use Amazon Feedback Software
Of course, the easiest method you can do to get more product reviews is to let software like eDesk Feedback handle it for you. Once a sale is complete, you can send smart selective requests proven to drive higher engagement with buyers.
If you’re interested in getting more product reviews on Amazon, then eDesk Feedback is worth checking out. It helps you get positive reviews on Amazon, eBay and more by automating feedback requests to the right customers, on the right products at the right time.